It’s quite difficult for a businessman to follow the latest news without getting lost in massive information flows. Delo.ua makes the life of a businessman easier by providing the most important business news in brief. We use a non-standard ad format, postage stamps, to emphasize the importance and briefness of every news story on the web site.
Each news story had its own stamp. A series of stamp/news were published in the press.
We impressed our smart audience and inspired people to collect them. People began to generate a new free direct media! They started to use our stamps in correspondence thus sharing important news from delo.ua.
Slogan: News briefly delo.ua
Credits:
Advertising Agency: Leo Burnett, Ukraine
Creative Director: Tatiana Fedorenko
Senior Art Director: Denis Savchenko
Copywriter: Volodymyr Navrotskyi, Sergey Artemenko
Illustrator: Daria Skrybchenko, Denis Loveiko, Maria Plotnikova
Account manager: Anna Olkhovets
Awards:
The Epica Book 27, 2014:
Publication
ADC*UA Awards 2013:
Grand Prix
Gold (Press)
Gold (Advertising campaign)
Golden Drum 2013:
Silver (Direct Communication)
Shortlist (Press, New or innovative)
Red Apple 2013:
Gold (Press)
Gold (Craft)
Kyiv International Advertising Festival 2013:
Grand Prix (Marketing services projects)
Gold (Creative use of media - Media solution for print media, transportation, outdoor advertising)
Gold (Press)
Bronze (Creative use of media - Non-traditional and ambient media)
White Square 2013:
Gold (Print)
Golden Hammer 2013:
Shortlist
KAKADU Awards 2013:
Shortlist (Press)
