The cover illustration is an allusion to Leo’s head and symbolizes a complicated collective brainstorming process. The head is full of events that happen both inside and outside the agency. All of them influence the creative process. One can witness the wandering of an idea by rolling a ball along the labyrinth of a collective mind. An unusual package (a branded knitted beanie) protects the plastic brain during travel.
Credits: Advertising Agency: Leo Burnett, Ukraine Creative Director: Tatiana Fedorenko Senior Art Director: Sergii Molokovich Junior Art Director: Maxim Podolyanuk Copywriter: Volodymyr Navrotskyi, Pavel Mandryk, Alexey Savchenko Illustrator-Designer: Daria Skrybchenko Producer: Kateryna Denysenko Client Service Director: Kseniya Morozova Post-Production: Polygon Production
Personal credits to Maria Plotnikova, Denys Loveyko, Denys Savchenko
KAKADU Awards 2013: Shortlist
Idea Labyrinth (Leo Burnett Ukraine 2013)
Gardening Book for Children (final year project)
I created illustrations and layouts for a children's gardening book as a part of my final year project.
Inspired by the German-language children's gardening book Erdbeerspinat und Riesenkohlrabi: Gärtnern für Kinder by Anke Küpper, I translated dozens of spreads into Ukrainian and created my own design and pictures.
This book has plenty of gardening tips, teaches kids how to grow flowers, vegetables, berries and fruits and also includes a gardening calendar.